When Dead End Brew Machine and Gallus collaborated on a special edition beer with a zombie theme (naturally), they needed a label that would grab attention on the shelves, balance both brands, and effectively communicate the theme, all while considering a small run budget and limited production options.
We created a striking A3 risoprint poster on bright red paper that could be easily wrapped around the beer bottle. The design integrated seamlessly with the “28 Days Later” theme, creasing and tearing as it wrapped around the bottle, immersing consumers into the world of the movie.
The Ragin’ beer sold out within the first week, and the packaging received highly positive feedback, enhancing the perception of both breweries’ brands. The collaboration successfully captured attention and resonated with customers, leading to a successful and well-received product.