When Dead End Brew Machine and Gallus collaborated on a special edition beer, their chosen theme was of course – zombies – or more specifically the zombies from ’28 Days Later’. They named the beer Ragin’ as a nod to their Glasgow roots and the virus in the film.

The label had to grab attention on the shelves, strike the balance between their two brands and communicate their theme. It also had to be produced with the challenges of a small run budget and limited production options in mind.