Challenge:
Create a memorable exhibition at The Lighthouse Glasgow to showcase the work of the art direction and graphic design studio, “A Day Out.” The challenge was to grab people’s attention, communicate the studio’s work, and navigate the complex exhibition space with limited hanging options.
Approach
We curated a selection of projects and designed organic-shaped panels to display them. Bringing the brand into 3D, we added a memorable element—a giant branded mug suspended in the center of the space, reflecting the studio’s irreverent attitude.
Result
The exhibition successfully enhanced the brand’s reputation, brought their work to a new audience, and effectively communicated their creative approach. The memorable and unique design captured visitors’ attention and showcased the studio’s capabilities at The Lighthouse Glasgow.
