What is Arecibo?
Arecibo helps you to emotionally connect your ambition with your audience.
Through thoughtful strategy, divergent concepts and radical visuals it forms and guides creative and cultural entities’ identities, campaigns and spaces.
It is the design practice of Glasgow based Creative Director, Graham Anderson.
What does it do?
- Creative direction
- Brand strategy
- Art direction
- Visual identity
- Graphic design
- Spatial design
- Increased visibility
- Increased engagement
- Improved visitor experience
- Enhanced reputation
- Higher perceived value
- Improved customer loyalty
- Better recruitment and retention
Who does it do it for?
I’ve helped form the identities of edit houses, production companies, craft breweries, exhibitions, craft fairs, short films, television broadcasters among others.
I’ve worked with architects, curators, film directors, producers, creatives, artists, marketing executives, academic researchers, business owners and soon to be business owners.
Who could it mean?
I work with anyone that promotes or creates culture:
Edit houses, Pottery studios, Light designers, Product designers, Architects, Interior Designers, Publishers, Wood Workers, Cultural Magazines, Theatres, Dance Studios, Art Galleries, Innovative Restaurants, Fashion Designers, Yoga Studios, Cinemas, Film Festivals, Music Festivals, Artists, Musicians, Shops, Web designers, Web developers, Innovative Bakeries, Production Studios, Furniture Designers, Craft Brewers, Photographers, Videographers, Musicians and Music Labels… and so on.
How does it do it?
Brand strategy is the formation and execution of a plan to reach a specific goal. The goal is influence how they perceive you or your output.
Arecibo helps organisations, and companies express their authentic selves to inspire emotion, and connection from their audience.
Brand strategy provides clarity of message and direction for actions, giving organisations the ability to grow while maintaining consistency and quality.
Arecibo works with organisations to define and establish a robust verbal definition of their brand, which then turns into the blueprint for their messaging and behaviour.
Graham Anderson is a skateboarder and has been for 22 years. Although Graham draws on a wide range of subjects for inspiration, his creative approach is in no small part informed by his immersion in the subculture of skateboarding.
He’s interested in its outsider relationship to mainstream culture and its hybridity with other subcultures. He’s also interested in the social dynamics within the scene, its strong sense of community as well as its inclusive/exclusive nature. He’s also interested in its complex relationship to commerce, society, and the spaces we live.
As well as a deep interest in culture, skateboarding has instilled an explorative, progressive, determined ‘fall off and try again’ attitude in Graham, which permeates through his approach to life, G.A.Projects and its output.
I make the verbal-visual. Taking insights from our research and exploring ways to convey them visually.
From A to B through my tried and tested design process:
- Check-in One
- Check-in Two
- Check-in Three
Ideas unlimited – If we can think of it we can do it. Arecibo pulls on a large network of talented creative suppliers and friends that work in many different specialisms –from 3D, motion graphics, editing, web development, illustration, sign-painting, photography, installation, and so on and so on.
Got your own people? I’m more than happy to link in with them and collaborate, whether that’s liaising with project managers, producers, or marketing executives, or to transition a new brand to an in-house design team.
Who works here?
Just me, Graham Anderson.
- 10+ years of experience in the creative industry
- Graduated with a Graphic Design degree from Cumbria Institute of the Arts in 2010
- Worked at a web development company in Edinburgh and then at STV Creative as a junior designer, eventually becoming a senior designer
- Worked on a billion different projects, including brand development from scratch, broadcast advertising, multi-platform campaigns, event design, and brand strategy initiatives among others
- Co-founded ‘A Day Out’, a Glasgow-based graphic design and art direction studio, and worked with clients such as the National Galleries of Scotland and Glasgow Life
- After closing ‘A Day Out’, returned to STV Creative as a freelancer and then as a permanent senior designer
- Started Arecibo, a new venture focused on working with cultural clients and creative startups/companies in need of a refresh.
- Commissioned to exhibit the work of ‘A Day Out’ at The Lighthouse, Scotland’s national centre for design and architecture.
- Mentor and workshop leader at the Graphic Design Festival
of Scotland: 2014, 15 and 16.
- Awards for ‘ScotPulse’, brand strategy and visual identity.
- Winner of Corporate Identity and highly commended in TV & Cinema Campaign at the Scottish Creative Awards 2016.
- Bronze in Brand Strategy at the Marketing Star Awards 2017.
- Sold pieces at Re:Ply skateboard’s, ‘Re:deckorate’, ‘Re:deckorate x SkatePal’ and ‘For Cop’s Sake’ exhibitions.
- Featured on Visuelle, httpsters, Aiga – Eye On Design’s socials.
Over my ten years of experience I’ve made friends with all sorts of skilled people and work with them to bolster any skills I don’t have and provide any services I can’t.
What does Arecibo value?
+ Pushing a few boundaries
Can I help you?
If you are looking for help with any of your marketing, positioning or communication projects I’d love to chat.
Please contact me at email@example.com