Challenge:
Create a visual identity for Mark Makers, a community space project aiming to transform a disused bowling green into a welcoming hub. The challenge was to advertise the project, establish an online presence, and communicate democratic community ownership while appealing to a diverse local audience.
![](https://www.arecibo.studio/wp-content/uploads/2023/02/MarkMakersScaled.jpg)
![](https://www.arecibo.studio/wp-content/uploads/2023/02/TT-POSTER-042.jpg)
Approach:
Through research and collaboration with the community, we developed a fun, engaging, and playful visual identity influenced by the area’s title, ‘The Garden Suburb’ and the site itself. It instantly grabbed attention and could be easily embraced and owned by the community.
![](https://www.arecibo.studio/wp-content/uploads/2023/02/Typography.jpg)
![](https://www.arecibo.studio/wp-content/uploads/2023/02/TT-POSTER-045_V2.jpg)
Outcome:
The visual identity successfully built awareness and motivated volunteers, inspiring action and community pride. Mark Makers achieved their goal of transforming “The Common” into a thriving and welcoming space, now known as “The Bowling Green.” The identity played a crucial role in establishing a transparent and welcoming entity for the project’s success.
![](https://www.arecibo.studio/wp-content/uploads/2023/02/34983400_639346096411122_7325741660258697216_n.png)
![](https://www.arecibo.studio/wp-content/uploads/2023/02/28152445_149974385688000_1542179226776502272_n.png)