Design a brand identity and environment for the ‘Makers’ Space’ event, held during the European Championship Festival 2018. The challenge was to position the event in the creative world, create a memorable experience, work with an existing space, and enhance the experience for both makers and visitors.
We developed the brand identity around the concept of ‘Thinking with Material,’ using a fresh and surprising photographic approach to avoid clichéd craft visuals. The chosen typeface, Faro Happy, balanced the eccentric photography while maintaining a distinctive look.
We worked with Glasgow life to resource and plan the space, and guide for the installation of the various maker’s stations and signage.
The ‘Makers’ Space’ event was a resounding success, attracting over 2000 attendees and filling the stalls throughout both days. The eye-catching and attractive environment design, coupled with the unique brand identity, effectively positioned the event within the creative world and provided a memorable experience for all participants.