Gallus brewing were launching into the crowded market of Glasgow craft beer. They wanted to mark themselves as different. They threw out the artisanal, delicately crafted rubbish that other brewers talk about.

They simply aimed to make tasty beer for tasty people. Gallus brewing, a Glasgow company that does craft brewing differently: Bold, brash, Gallus!

I aimed to match Gallus’ ‘anti’ approach, with an ‘anti’ approach to the tropes of craft brewing design. A lo-fi treatment and monochrome palette were chosen to stand out from the mess of colour on the shelves. With a bold name like Gallus we weren’t aiming for constraint on all fronts. We threw out the intricate illustrations and threw on a Gallus scribble. A mark that says: I know best.