Challenge:
Gallus Brewing needed a brand identity that distinguished them from other craft beer brands in Glasgow. Gallus wanted to throw out the artisanal, delicately crafted rubbish that other brewers talk about. They simply aimed to make tasty beer for tasty people.
Approach:
We aimed to match Gallus’ ‘anti’ approach to brewing with an ‘anti’ approach to the tropes of craft brewing design. A lo-fi treatment and monochrome palette were chosen to stand out from the mess of colour on the shelves. With a bold name like Gallus we weren’t aiming for constraint on all fronts. We threw out the intricate illustrations and threw on a Gallus scribble. A mark that says: I know best.
Outcome:
We developed simple brand guidelines to future-proof Gallus and encourage endless variety and exploration which can grow as the company does.
Gallus attracted a loyal customer base who appreciated their unique and delicious beer and sold out on pre-sale of every run.
“With so much choice available now in craft beer, it’s difficult to visually stand out. The guys have nailed it time and time again. With this branding and the label designs; I usually end up with more praise for the packaging than the contents!”
Ben Kassous — Owner & Brewer
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