Challenge:
Create a visual identity and package design that expresses the values of a Glasgow-based craft brewer, connecting with potential fans and making a statement to stand out on shelves.
![](https://www.arecibo.studio/wp-content/uploads/2023/03/Conic_3_Bottles.png)
![](https://www.arecibo.studio/wp-content/uploads/2023/03/ADayOut_Portfolio_ConicBusinessCard.png)
Approach:
Through interviews with the client and drawing inspiration from international shipping branding and the name “Conic,” we developed a logo and visual identity guidelines. Careful selection and licensing of typefaces further enhanced the brand’s personality.
![](https://www.arecibo.studio/wp-content/uploads/2023/03/Conic-bottle-mocktemplate-2.png)
![](https://www.arecibo.studio/wp-content/uploads/2023/03/ADayOut_Portfolio_ConicBlueLabel.png)
![](https://www.arecibo.studio/wp-content/uploads/2023/03/Letterhead2.png)
Outcome:
The appropriately inappropriate identity of Conic suits its owner, exuding warmth and boldness to position the brand uniquely. The visual identity successfully connects with potential fans, creating a product with distinct personality and making the one-man-band brewery stand out in the competitive market.
![](https://www.arecibo.studio/wp-content/uploads/2023/03/Conic_Aeroplane_AW.jpg)
Created with Malcolm Murdoch as A Day Out.