Challenge:
Create a visual identity and package design that expresses the values of a Glasgow-based craft brewer, connecting with potential fans and making a statement to stand out on shelves.
Approach:
Through interviews with the client and drawing inspiration from international shipping branding and the name “Conic,” we developed a logo and visual identity guidelines. Careful selection and licensing of typefaces further enhanced the brand’s personality.
Outcome:
The appropriately inappropriate identity of Conic suits its owner, exuding warmth and boldness to position the brand uniquely. The visual identity successfully connects with potential fans, creating a product with distinct personality and making the one-man-band brewery stand out in the competitive market.
Created with Malcolm Murdoch as A Day Out.
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