Create a visual identity and package design that expresses the values of a Glasgow-based craft brewer, connecting with potential fans and making a statement to stand out on shelves.
Through interviews with the client and drawing inspiration from international shipping branding and the name “Conic,” we developed a logo and visual identity guidelines. Careful selection and licensing of typefaces further enhanced the brand’s personality.
The appropriately inappropriate identity of Conic suits its owner, exuding warmth and boldness to position the brand uniquely. The visual identity successfully connects with potential fans, creating a product with distinct personality and making the one-man-band brewery stand out in the competitive market.
Created with Malcolm Murdoch as A Day Out.